GLOSSARY OF TERMS:

VOD: Video On Demand.

Video On Demand: A system in which viewers chose their own content from a wide available selection.

Linear: Real-time feed of scheduled programming.

Live: Live Broadcast / Stream

Lean-back: Denoting / relating to a form of entertainment in which users engage in a passive way. (Traditional Television)

Lean-forward: Denoting / relating to a form of entertainment with which users can engage in an active or interactive way.

TVC: Audio / Visual Advertisement aired on free or subscription services.

Content (Media): The information and experiences that are directed toward an enduser or audience. In this respect using an audio-visual medium.